Even though e-commerce continues to grow, 90 percent of purchases still occur in brick-and-mortar outlets. While people certainly spend money when they’re out of town, they tend to spend most of their money closer to home. In fact, approximately 80 percent of disposable income in the United States is spent within 20 miles of people’s homes.
With people spending most of their discretionary income close to where they live, local search engine optimization has become a must for many businesses in today’s connected, competitive landscape. In general, SEO encompasses the on- and offline activities you engage in to increase the amount and quality of traffic that visits your website from organic sources. It also includes the things you do to improve where your site lands in search engine results pages.
Local SEO has the same objectives, but it’s done on a local level. This type of SEO aims to promote products and services to local consumers while they are searching for them.
It’s easier to understand the difference between local SEO and “regular” search engine optimization by examining different kinds of search queries. Broad-based SEO may help a plumbing company’s website to rank well for a general topic like “how to snake a drain” or “how to replace a faucet.”
When they have the intention to buy something, many consumers change their queries to look for things that are located near them and that they can buy in the short-term. For this reason, local SEO is meant to respond to queries that include words such as “near me” or the name of a city or a zip code. If the plumbing company just mentioned wants people who need a plumber right now to find their website in SERPs, it would be necessary for the organization to use local SEO to rank well in SERPs produced in response to queries that have local and/or buying intent.
As far as Google’s local search engine results pages are concerned, your goal should be for your site to land in the local three-pack. The three-pack is a coveted piece of real estate on SERPs produced by Google because it’s where most people who are searching for local listings find what they’re looking for. This means that many mobile users don’t even bother to load local listings beyond what appears in the three-pack.
Reasons to Partner with Our Search Engine Optimization Company
While there isn’t a shortage of digital marketing agencies for you to choose from, our search engine optimization company is the easy choice for any business owner looking for expert local SEO. As we’ve worked with businesses in a variety of industries, we’ve perfected the art of SEO and local search engine optimization.
If you have a physical store or you provide services in your local area, you need local SEO to capture traffic online and on the ground. Don’t miss another customer located near you who may be looking for your business and the things you sell right now. Let the experts at SRA Digital Solutions put our local SEO skills to work for you and help you earn a spot in the three-pack today.