Since the dawn of the Internet, search engine optimization has been important to have a digital presence that draws people in. If SEO isn’t a big focus in your digital marketing plans, you may want to tweak your strategy so that it gives SEO the emphasis it deserves.


Once you have a firm idea of whatsearch engine optimization is, you’ll understand why SEO should be such a critical component of your overall digital marketing campaign. SEO encompasses all the things you do to increase the volume and quality of the traffic that visits your website as the result of organic search results. It should be explicitly noted that SEO doesn’t include paid ads, but it does include things you do on- and offline.

SEO is driven by the goal to improve where your website lands in search engine results pages. With the top sites in SERPs earning the vast majority of clicks and SEO having the potential to improve your site’s rank, it’s clear how vital SEO is to your online presence.

Search engine optimization is not a magic bullet that can produce instant results. Instead, it’s a process that has the power to produce lasting results over time.


While SEO is important because it drives organic traffic to your website, it’s critical for other reasons as well. SEO is designed to make it easy for search engines to crawl and index your website, for example. If major search engines like Google, Bing, and Yahoo can’t tell what your website is all about, they won’t rank your web pages favorably.

Here are some additional reasons why SEO is vital for businesses across industries:

  • SEO builds trust and credibility
  • It increases brand awareness
  • Search engine optimization improves the user experience
  • Local SEO improves engagement and can increase foot traffic and conversions
  • SEO is affordable and quantifiable
  • Search engine optimization builds authority


As an SEO company, we create and execute SEO campaigns for small and midsize businesses in an array of industries. Our campaigns involve a series of components that are essential for success. Here are the building blocks we use to compose and implement our highly effective SEO campaigns:

  • Website analysis
  • Client requirements
  • Keyword research
  • Content writing
  • Website optimization
  • SEO submission
  • Link building
  • Reporting

Our SEO process has a history of proven success because it works. Our process, paired with our expertise, enables us to produce the results our valued clients want and need.

If you’re not getting the most out of your search engine optimization, you’re missing valuable opportunities to win traffic, earn conversions and rank well in SERPs. In today’s connected society, these are all opportunities that may not be available again in the future. This makes it necessary for you to shore up your search engine optimization now, not tomorrow or the next day.

Don’t trust your SEO with just any digital marketing agency because you deserve the best. And that’s what you’ll get when you work with SRA Digital – the best SEO company in the business. Contact SRA Digital Solutions to schedule a consultation today.

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